Unlock 7 Secrets for Marketing Your Business
Houzz PRO – FREE: http://www.houzz.com/
a. Set-up an account. Upgrade your new or existing account to PRO as shown in the step-by-step video above.
b. PROJECTS to upload several photos of your work. Hint: Include as many descriptive words as possible for clients’ searching
c. REVIEWS for testimonials from your clients by sending the link
d. SITE DESIGNER for your free website in the Edit Profile area
e. ADVICE giver for those who are asking Design Dilemma questions. Also connect Pro-to-Pro for good resources.
Google Photos – FREE: https://photos.google.com/apps
a. Step-by-step instructions for easy set-up from computer, iphone and ipad to keep all photos in the cloud for FREE: https://www.youtube.com/watch?v=QjzttXdWRbU
b. You can easily create videos, stories, and links to your photos for sharing with clients, and perspective clients
c. Share to facebook, twitter, linked-in and your website
Business Pinterest – FREE: https://business.pinterest.com/en
a. Convert your existing account to a Business account for analytic and connection to your business website (step-by-step instructions in the video above). If you want more video instructions on Business Pinterest, check out The-DSA.com/Academy
b. Create monthly boards to stay current
c. Share Before & After photos of your work with links to your website
d. Collaborate with your clients, so you can see visually what they want
Send Out Cards – $15 per month: https://www.sendoutcards.com/krisporter/
a. Send real cards (aka: Tree Mail) via the US Postal System, to your clients with photos of their transformed rooms.
b. System saves an image of the card, along with the client’s mailing address for your reference
c. Client becomes a Raving Fan for word-of-mouth marketing with photos of your work, and your contact info in their hands
d. Above link will give info, but be sure to sign-up for Monthly Retail Customer, NONE under Custom Branding, and change “Preferred Subscription” green number in box to 20 for Retail Subscription to send 6 cards per month.
e. $5 in expense is for postage stamps
YouTube Channel – FREE: https://www.youtube.com/create_channel
a. Here’s a video on how to set-up your own channel: https://www.youtube.com/watch?v=bDKSKCSWjIY
b. Keep your videos less than one minute in length
c. Videos will appear higher in the Google search when clients are looking for you. Be sure to connect to your website and contact info
d. Can use videos from Google Photos, or create a video using your iPhone, iPad or computer with short tips that relate seasonally
Facebook Business – FREE: www.Facebook.com
a. Here’s a step-by-step guide on how to set it your Business page: https://www.facebook.com/business/learn/set-up-facebook-page
b. Use your business name and logo for consistent look
c. Upload photos & videos of your current work
d. Run contests to get involvement and sharing
e. Ask opinions (i.e.: before a snow storm last winter, I asked, “What one thing should I be sure to pick-up at the store before the snow hits?”) This engages people and helps to spread your content to their pages
Twitter or LinkedIn or Instagram – they’re all FREE:
a. Several of these platforms will cross promote your message with one click (i.e.: a post on Instgram will also send that same photo & messge to Facebook, Twitter, Tumblr, and Flickr with the click of a button)
b. Use Twitter if your “favorite clients” are in the mid-thirties to mid-forties. Here’s how to set-up a business page on Twitter: https://business.twitter.com/basics/create-a-profile-for-your-business
c. Use LinkedIn if your “favorite clients” are busy professionals who are seeking other employment. Here’s how to set up LinkedIn: https://business.linkedin.com/marketing-solutions/company-pages/get-started
d. Use Instagram if your “favorite clients” are females in their tweens to forties. Note: Instagram is an app used via your iPhone or your iPad but not your laptop computer. https://business.instagram.com/
BONUS: Go to market to see the latest design trends for yourself. It will give you inspiration, and more news to share with your clients. Join The-DSA.com at AmericasMart in July. Attend the conference, and shop with the best.
If you have more questions, or would like to help from Kristine, just give a quick call to 847-815-6167, or send an email to Kristine@StylingAndStaging.com to schedule your custom question time. The cost for an intensive hour is just $97 and will answer your questions while giving you business support for success.